How does Coca Cola access the most inaccessible corners of the World where there are no trains, no roads, no cars, no airports, and no phones? They use the entrepreneurial spirit of the local people to distribute the product, because it doesn’t matter what country they’re from, what their social status is, or what their ethnicity is, there are always those who want to succeed. Coca Cola helps these ambitious people get started, and instead of trying to use big rigs on dirt roads they use the knowledge of the locals, who know their own people, to distribute the product on bicycles, on foot, on camels, on horses, or however they wish. Therefore, any person who wants to be successful can always find an opportunity. Consequently, any business that helps their own people get ahead and achieve their goals will also produce higher quality work, because quality in any product or service can be achieved when people are proud to be part of an organization that takes care of them.
The Coca Cola mentality will help your company be healthier and stronger while also helping your team live a better life. This ownership gives people a sense of purpose and pride that they will strive to uphold. We all want to do something meaningful with our lives, so why not utilize this desire to create meaningful jobs, build more effective companies, contribute to society, and create a win win situation for everybody.
Always think positive.
